How To: A Sales Resume

You’re looking up how to write a sales resume, huh. Let’s consider why you’re doing so. Is it your first time applying for a sales position? Or do you have loads of experience? Were you born with a convincing tone of voice? These questions should be answered before you even begin to write your resume. Think about what’s valuable to both you and the recruiter - you’re essentially selling yourself to the company, which is exactly what you’re looking to do as a career. Modern companies are looking to expand their revenue streams across all markets, and great salespeople are the answer to that issue.

The sales industry is booming across the globe right now, but in ways you wouldn’t normally think. The old phone salesperson is turning into the present-day product manager. Learning how to optimize a product’s presentation, particularly online, is an extremely valuable and specific skill, so showing that in your resume is top priority. Also, as a product manager/salesperson, you have to prove to the recruiter that you can write effective content, which can be done through the syntax and diction of your resume.

Accentuate your sales experience.
To be in the running for a sales position requires a stand-out resume or interview, and the meat of those comes from your experience as a salesperson. Therefore, just stating where you worked and your position is not enough - you must be specific in how much in sales you did, the strategies you used, and the role you took among your other sales peers. Here are a couple of questions that you should answer in the work section - and questions every recruiter is looking for:
1. Why does the company need your sales savvy?
2. What sales expectations did you set and meet previously? Be specific.
3. Were you awarded a position/award for your accomplishments?
4. Did you have to overcome tough obstacles, such as a lawsuit or struggling markets?
5. What was your experience like with the other salespeople? Did you train anyone?
6. Did you seal any hard-to-get deals or negotiate a positive partnership?
7. What was your response rate in terms of customer feedback?

Choose your verbs wisely.
Every applicant will have similar experience (if any) and the same old bullet points. Look to write yours differently. Use strong keywords to illuminate your accomplishments - for example, instead of “Sold $30,000 in one fiscal quarter,” say “Delivered $30,000 worth of merchandise to customers and businesses in 22 different countries over the course of a quarter.” The second phrase is so much more eye-catching and will impress many recruiters not only because of the strong numbers, but also with your ability to get your point across concisely and powerfully. Here’s a list of a few words that’ll boost your resume proficiency in no-time: Managed, accounted, assisted, delivered, programmed, networked, increased, boosted, applied, determined, integrated, discovered, implemented.

Apply metrics.
All of your experiences are up for grabs on your resume - whether it’s a position in a school club, a job position, or a volunteer opportunity, Recruiters are looking for specific numbers, especially in the sales industry, so make sure even before mentioning them that you have a good idea of the things you’ve accomplished. Many of these things come on progress reports and such, but if you don’t have the exact number, it is okay to estimate as long as you don’t round up.
Some good metrics to include are:
• Dollar/order amount in sales
• Number of products managed/actively sold
• Marketing Campaign statistics and conversion rates (if you’re working alongside the marketing department)
• Type of systems used to integrate product management technique

And don’t fret if you’ve never worked a sales/product manager position before; anything from volunteer work to club positions in school can be turned to look like a sales position for a resume. For example, fundraising is a great example of sales outside of the workplace. It’d be perfect to mention how you assisted a charity fund its first campaign, or how you and some friends raised money for a club event in school. Anything that you advertised and converted people to transfer money toward a product, cause, or event is definitely worth mentioning.

Be yourself.
Although it’s tough to show who you really are within a professional document, sales departments want employees who can connect to the customer, even if it’s through a product landing page. Write your content effectively, but if you have space, fill it with your interests and hobbies. Recruiters not only want an effective employee, but someone whose social and well-liked around the workplace - the idea of a strong employee morale has grown since the internet boom, especially in smaller companies, so showing that you can be an integral part of a team can really boost your chances of landing the position. Continue this theme into your interview if you happen to receive one - recruiters love genuine and wholehearted people who aren’t afraid to be themselves. Even if you’re not someone they had in mind, they will still respect you greatly for putting yourself on the map as an individual.

Applying for a product management or sales position is not easy - most application processes require a resume and an interview. To succeed here, you must think in the mind of the recruiter. What do they want to see? What questions will they be asking themselves after they look at my resume? Take these questions into consideration when writing your resume, and then when you feel happy with it, prepare yourself for some of the things the interviewer will ask you. A great way to do this is to get someone from the industry or of experience to read your resume and provide some mock interview questions for you. This way, someone who hasn’t seen your resume can pick apart the holes within your text and make you think on how you can either improve your resume or answer the questions assuming you do secure that interview.

Creating that perfect product manager or sales resume takes a lot of time and effort - believe me. I worked at a start-up for two years as a product manager, and recently have been looking to work in the same field. Writing the content effectively takes too much time and effort, both from yourself and from your peers who proofread it. There’s plenty of solutions for this: there are resume-writing services are all over the web. The only issue is they’re really damn expensive...

Except for Backlight, a company a few of my peers and I have started up. We target college students and millennials who might be writing their few first resumes and need some help doing so - we charge an affordable rate to get a powerful resume, optimized using artificial intelligence and reviewed by resume experts, into your hands so you can go out and get that job you’ve been dreaming of. Feel free to check out the rest of our site, it’s definitely worth your while and we believe we can illuminate your accomplishments brighter than you've ever thought before.